As an executive and leadership coach the topic of values is always discussed, whether they are in context to individual values, team values, and/or organizational values. Values and understanding those that are important play a huge role in behavior and results. Because values are personal, and not always clearly defined, they remain an important but under-discussed and under-appreciated part of who you are as a person and as a leader.

It is very important to explore your values so you have a basis to understand what motivates you and makes you tick. There are two types of values: conscious based and fear based values. Conscious values allow you to take positive action. Think of these as "want to's." Values based on fear are one that cause you to take action to avoid something. They are "have to's." So, as you can see it is important for you to realize if you are choosing from passion or fear; or consciously or not. Understanding your values also has a huge impact on your level of energy and leading with positive or negative energy (see previous post, "What Does Energy Have To Do With Leadership?)

This post is meant to get you thinking about your values and understand why investing that time and thought will be of great benefit to you and to others. We all have values, and they become far more valuable when they are clearly understood and defined. Let me say that again. Your values are most valuable when they are clearly understood and defined.

In order to get the most benefit from what follows, your best first step would be to outline your values and write down the top five most important to you (if you need help, email me and I will send you a simple one page value assessment). Then rate those top five on a scale between 1 - 10 on how effectively you are living those values. What do you see? What patterns, if any, are emerging? How does this make you feel? What are your intentions after this exercise?

Here are 5 reasons to define and clearly understand your values:

1. Values guide your decisions.
As a leader you have many decisions to make - those that impact just you, and those that impact many others. Decisions, big or small, can be made faster, easier and with greater confidence when you start with your values. Run your decisions against your values. It is the best place to start. Companies have values too. Make sure your working for one that aligns with yours.

2. Values strengthen your ability to influence.
When you communicate from your values you connect to your passions. When you speak with passion, people are drawn to you, are more likely to hear your message and you will be more successful in persuading and influencing. As a leader it should be self-evident why your values matter in this way.

3. Values create clarity.
In so many ways when you are clearer your life becomes easier. Clarity helps you focus, be more productive and so much more. One of the quickest ways to gain clarity in your life is by first being clear about your values. When you work from this starting point, all the other benefits of clarity will follow.

4. Values reduce stress.
Most people I know would like less stress in their lives. As a leader it is doubly important because your stress is contagious - it infects those around you. When your decisions are clear, communication is easier and you will have less stress! You may not have thought about values in this way in the past; however, it is completely true that living from your values is a wonderful way to reduce stress.

5. Values guide your actions.
It is one thing to know and understand your values. It is another thing to behave in accordance with them. This fact impacts all of the ideas shared so far because it is when you understand and then act on your values that all the benefits are gained. This is the most important of these benefits. Your values guide your intentions and actions.

What do you think of these conclusions? How would you begin to break through your behaviors and intentions to find your leadership aligned with your values? We would love to hear from you with comments or questions. Send me a note via email at brad@aperiocoaching.net or on Twitter @bparcells.

In Latin, Aperio means to reveal, uncover, to make clear. Coaching is a powerful process that enables the client to reveal and illuminate their authentic style via a sharp focus on who they are at their core.